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Welcome to the February edition of Think, the new members-only, monthly insight from the Marketing Society. It’s an eclectic selection of features to inform, educate and entertain. Every month there will be five original articles that are big enough to make you think, but small enough to digest. This month, John Grant gives us 10 rules of engagement; Google’s marketing director Dan Cobley never wants to grow up; an exclusive interview with Magners’ brand director Stephen Kent; marketers are learning to collaborate and our regular perusal of 10 things we learnt this month. Elen Lewis, editor Think |
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| 10 things we didn't know last month |  |
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Snippets from the month’s news harvested, sliced and diced for your convenience. The perils of guerilla marketing and the big problems for advertisers in China and more… |
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| Are You Engaged? John Grant Wants to Know |  |
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John Grant, consultant and co-founder of St Lukes ad agency offers 10 rules of engagement |
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| Search Me: An Interview with Dan Cobley |  |
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Dan Cobley, Google’s marketing director for the UK, Ireland and Benelux talks chaos, poppies, oil exploration and the world of Web 2.0 |
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| Served on Ice – How Magners made cider cool |  |
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Magners’ brand director, Stephen Kent explains how his premium cider reinvigorated a whole category |
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| Let’s work together |  |
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The Marketing Society’s Business Leader Panel on customer champions sponsored by dunnhumby, suggests marketers are learning to collaborate |
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| Yahoo! Says: The Digital Review | |
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Behavioural targeting enables advertisers to get even closer to consumers |
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| Key dates for your diary | ||
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Retail Event 7 March at The JamHouse Edinburgh Future trends and insights in Retail Click here for more info | Click here to add to your calendar |
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Annual Lecture 20 March at BAFTA London. Andy Duncan on Demand Click here for more info | Click here to add to your calendar |
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Marketing Excellence Awards Scotland – Look to the Stars 27 April at the Radison SAS Glasgow. Tam Cowan presents this year’s ceremony Click here for more info | Click here to add to your calendar |
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Innovation Masterclass Series April – October at London venues. The Marketing Society is pleased to announce a series of unique events on an increasingly critical subject – Innovation | |
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Annual Dinner 20 November at the Grosvenor House, London. Member only booking period February – April – now open Click here for more info | Click here to add to your calendar |
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