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November greetings from Think, your glimmer of light from The Marketing Society. It only takes 10 minutes to read six succinct articles, and we promise not to depress you. The credit crunch isn't bad news for everyone. We were intrigued to learn that LinkedIn, the business social network is adding a new user every second. This month, Brand America, Ryanair loves recessions, B&Q's CMO on sunglasses and skittles, two kinds of brains and 2008, what will it mean for us? Elen Lewis, editor Think |
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| 10 things we didn't know last month |  |
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Snippets from the month's news tweaked, twirled and twisted for your convenience. Outsiders, tweetups, trigger-happy Texans and time to appoint a tea monitor. |
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| Brand America |  |
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Nation branding expert, Simon Anholt analyses the impact of President Elect Barack Obama. |
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| The Brand Builder: Talking with Jo Kenrick |  |
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Jo Kenrick, marketing and customer proposition director at B&Q says marketers must stand for the customer in the board room. |
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| Favourite airline? Ryanair |  |
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David Taylor from the brandgym explains why Ryanair is a recession-proof brand. |
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| What women want |  |
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Male and female rats respond differently to drugs, what does this mean for marketing? |
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| 50 Golden Brands: 2008 |  |
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How will 2008 be seen? The year of financial meltdown, the year we lost trust in banks, the year we bought a Wii? |
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| Key dates for your diary | ||
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Annual Conference 08: Winning in the Downturn 25 November at The Royal Opera House, London. Speakers include David Taylor, Levi Roots, Will Whitehorn and Sir Keith Mills. Click here for more info | Click here to add to your calendar |
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MSS St Andrews Annual Dinner 27 November at The Hub, Edinburgh. Speaker: Jill McDonald, McDonalds Restaurants. Click here for more info | Click here to add to your calendar |
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Breakfast Book Launch: Leaning into the Downturn 09 December at the Soho Hotel, London. Speaker : Adam Morgan. Click here for more info | Click here to add to your calendar |
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Christmas Lunch 19 December at The Dorchester, London. Speaker: Ross Kemp, supporting Help 4 Heroes. Click here for more info | Click here to add to your calendar |
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Drinks Forum 15 January at The Royal College of Surgeons, London. Chair: Philip Almond, Diageo. Click here for more info | Click here to add to your calendar |
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