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September greetings from Think, your Indian summer reading from The Marketing Society. It only takes 10 minutes to speed read six succinct articles. We’ve been wowed by Google numbers. Google ‘speaks’ 112 languages allowing users to set their homepage to Latin, and, of course, Klingon. And, over one million CVs are sent to Google every year. This month, Sir Keith Mills on losing, Adam Morgan on challenging the recession, mums online, 1964 and Winston Fletcher talks history. Elen Lewis, editor Think |
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| 10 things we didn't know last month |  |
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Snippets from the month’s news filtered, chilled and iced for your convenience. |
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| The History Man |  |
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Winston Fletcher, chairman of the Royal Institution, investigates whether the great days of advertising are over. |
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| An Olympic Marketer: Talking with Sir Keith Mills |  |
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Sir Keith Mills is dismayed by how little most companies know about their customers. |
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| The Power of Monsters: Method |  |
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Adam Morgan, author of Eating the Big Fish, explains how Method, a cleaning brand has tapped into the monster myth. |
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| Mums Online |  |
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Exclusive research from Microsoft reveals that 78% of mums shop online and 47% go gaming. |
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| 50 Golden Brands: 1964 |  |
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Mr Potato Head went plastic. And a flurry of new brands included Flora, Flymo, Biba and Habitat launched. Not to mention the Pirelli calendar. |
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| Microsoft | |
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Alex Marks says it's time to get up close and personal. |
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| Key dates for your diary | ||
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Marketing Society Midlands 06 October at The Malmaison, Birmingham. Click here for more info | Click here to add to your calendar |
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Are the Great Days of British Advertising Over? 15 October at the RIGB, London. Click here for more info | Click here to add to your calendar |
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Business Leader Dinner with Arun Sinha of Zurich Insurance 22 October at The Dukes Hotel, London. Sponsored by Prophet. Click here for more info | Click here to add to your calendar |
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Annual Conference 08: How to Make a Million from Marketing 25 November at The Royal Opera House, London. Sponsored by the Royal Mail. Click here for more info | Click here to add to your calendar |
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Annual Dinner 08 25 November at the Grosvenor House, London. After dinner entertainment by Jimmy Carr, comedian. Click here for more info | Click here to add to your calendar |
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