10 things we didn't know last month

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Democratic presidential candidate Barack Obama's favourite superheroes are Spider Man and Bat Man because they both have “some inner turmoil.” As Pot Noodle: The Musical battles for audiences at The Edinburgh Fringe Festival and Somers Town, the Shane Meadows's film sponsored by Eurostar opens in cinemas, Prada has hired Pietro Scalia, editor of Black Hawk Down to make a series of films to launch a new male fragrance.
 
A record 63 companies, including Coca-Cola, McDonald's, Visa and Samsung, have paid the International Olympic Committee more money than ever for their category exclusive sponsorship rights. The UK has been losing over £1m a minute since the credit crunch hit, according to a report from PricewaterhouseCoopers.
     
50,000 managers in South Korea have taken a training course in the name of self-improvement which sees them climb into a coffin and pretend to be dead. 60 million iPhone applications, or two million downloads a day, have been sold through the App Store in the month since its launch, generating a revenue of around $30 million.
     
N=1 is one of the key equations in CK Prahalad's new book, The New Age of Innovation. It means that companies must focus on a single customer at a time. General Motors has asked its ad agencies to slash their fees by as much as 20% this year and next. The cuts could translate into $20 million in savings for GM, but will mean redundancies for the agencies involved.
     
Confucius would have been proud. As China wowed the world with its opening Olympic ceremony, its people joined the festivities. One acupuncturist has inserted 2008 colourful needles into his head. Intel celebrated its 40th anniversary this year by donating one million hours of volunteer work from its employees. It is just one of the examples of best practice from The Marketing Fast Track, our practical professional development programme run for marketers by marketers. Sign up to new workshops on 29 and 30 September.