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August greetings from Think, your rainy holiday reading from The Marketing Society. It only takes 10 minutes to absorb six succinct articles, the perfect brain food as you seethe in the soggy British climate. We were wowed by the Chinese Olympic display, not least the fact that one patriotic acupuncturist has inserted 2008 colourful needles into his head. No pressure then, London 2012. This month, Andrew McGuinness wants to help you make a million, the chocolate bar that grew by 42% in three years, Web 2.0 according to McKinsey, 1978 and our customer champion round table. Elen Lewis, editor Think |
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| 10 things we didn't know last month |  |
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Snippets from the month's news towelled, tumbled and dried for your convenience. |
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| Customer Champion Round Table |  |
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Senior marketers from Pepsico, Accenture, Mini, Dairy Crest and Grohe debate the challenges of becoming customer-centric. |
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| Making a million: Talking with Andrew McGuinness |  |
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The partner of Beattie McGuinness Bungay and chair of the Annual Conference says it's time to get back to the brass tacks of business. |
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| Dove Galaxy |  |
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The Mars chocolate brand grew by 42% in just three years and won the international brand development prize at The Marketing Society Awards for Excellence 2008. |
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| Web 2.0 |  |
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McKinsey analyses how Web 2.0 tools are transforming companies. |
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| 50 Golden Brands: 1978 | |
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As a red and blue lycra-clad Wonder Woman kerpowed onto our screens, another wonder woman of sorts was making an impact – Margaret Thatcher. |
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| Microsoft Offers Advice | |
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Are we now a nation of ‘media-stackers’? According to the Ofcom report on communications, many of us are watching TV, or listening to the radio whilst going online. |
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| Key dates for your diary | ||
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Awards Showcase 10 September at One Great George Street, London. Presentations on winning cases for Dulux, Galaxy/Dove and Channel 4. Click here for more info | Click here to add to your calendar |
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Marketing Society Midlands 10 September at the Bank Restaurant, Birmingham. Click here for more info | Click here to add to your calendar |
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Not for Profit Group 17 September at M&C Saatchi, London. Click here for more info | Click here to add to your calendar |
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Marketing Society Scotland Annual Conference 18 September at Dynamic Earth, Edinburgh. Click here for more info | Click here to add to your calendar |
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Are the Great Days of British Advertising Over? 15 October at the RIGB, London. Supported by Westminster Business School. Click here for more info | Click here to add to your calendar |
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