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July greetings from Think, your hand luggage-sized holiday reading from The Marketing Society. It only takes 10 minutes to absorb six succinct articles, the perfect poolside entertainment when you're weary of trawling through Richard and Judy's summer reads. We were intrigued to learn that more than 4,000 children in China have been given the name Aoyun, meaning Olympic Games, in the past 15 years. This month, an exclusive interview with The Young Marketer of the Year, Lindsay Nuttall, Innocent's Richard Reed says brands can save the world, in 2013 there will be 9.8% more 45-54 year olds, 1968 and the tale of MyHome, when product brands do service (and fail). Elen Lewis, editor Think |
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| 10 things we didn't know last month | ||
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Snippets from the month's news ironed, folded and packed for your convenience. |
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| Brands be good | ||
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Richard Reed, co-founder of Innocent Drinks says brands can save the world. |
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| Young Marketer of the Year 2008: Lindsay Nuttall | ||
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The BBC's head of marketing, BBC TWO, BBC FOUR and Knowledge talks bread, Big Brother and BBC branding. |
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| Unilever's Service : MyHome | ||
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Laurie Young tells the story of premium cleaning service, MyHome, Unilever's attempt to dabble in services. |
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| 2013 | ||
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Future Foundation's predictions for 2013. |
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| 50 Golden Brands: 1968 | ||
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Arthur C Clarke wrote 2001: a Space Odyssey, Jimi Hendrix sung All Along the Watchtower, while Captain Birds Eye, The Milktray Man and the Dulux Dog bounded onto our screens. |
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| Microsoft | ||
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Oh my god, NOWHERE is safe, they know EVERYTHING, EVERYTHING I tell you. |
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| Key dates for your diary | ||
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An evening networking event with Don Thomson of Global Radio 29 July at The Bullring, Birmingham. Sponsored by This is Global & Brilliant Media. Click here for more info | Click here to add to your calendar |
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Awards Showcase 10 September at One Great George Street, London. Presentations on winning cases for Dulux, Galaxy/Dove and Channel 4. Click here for more info | Click here to add to your calendar |
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Marketing Society Scotland Annual Conference - Scotland as a World Class Marketing Community 18 September at Dynamic Earth, Edinburgh. Click here for more info | Click here to add to your calendar |
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Are the Great Days of British Advertising over? A debate with Winston Fletcher 15 October at the RIGB, London. Click here for more info | Click here to add to your calendar |
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Annual Dinner 25 November at the Grosvenor House, London. After dinner entertainment: Jimmy Carr. Click here for more info | Click here to add to your calendar |
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