 
 |
June greetings from Think, your ray of sunny inspiration from The Marketing Society. It only takes 10 minutes to absorb six succinct articles, the perfect reading material for a balmy summer evening. We've been working hard in the heat on a bite-sized piece of marketing nostalgia borrowed from our anniversary website www.50goldenbrands.com. Today, we're celebrating 1959, the year of Barbie, the Mini and Cadbury's Flake Girl. This month, an exclusive interview with The Marketer of the Year, the aptly-named Jill McDonald, CMO, McDonald's; brain food from Baroness Susan Greenfield; social animals; 1959 and the retailer that bribes staff to resign. Elen Lewis, editor Think |
|
||||||||||||||
|
||||||||||||||||
| 10 things we didn't know last month |  |
|
 |
Snippets from the month's news diced, sliced, and iced for your convenience. Serve clients chocolate digestives, printer ink is more expensive than Chanel No.5 and five million robots. |
|
|
||
| The quest for identity |  |
|
 |
Neuroscientist, Susan Greenfield explains how new technologies are impacting the minds of future generations. |
|
|
||
| Marketer of the Year 2008: Jill McDonald |  |
|
 |
McDonald's senior VP and chief marketing officer, who has overseen a remarkable turnaround, says the fast food brand is not recession proof but it is recession resistant. |
|
|
||
| A shoe that fits: Zappos |  |
|
 |
The story of Zappos, the online shoe retailer that motivates staff by encouraging them to tell jokes, twitter in its call centre and bribing them to resign. |
|
|
||
| Social Animals |  |
|
 |
What you really think about social networking and brands. |
|
|
||
| 50 Golden Brands: 1959 | |
|
 |
Fidel Castro became Cuban president, we glimpsed the far side of the moon and Barbie, the Mini and Cadbury's Flake Girl made their first appearance. |
|
|
||
| Microsoft | |
|
 |
Jacqueline O'Sullivan, category marketing manager at Microsoft Advertising offers insight into creativity online. |
|
|
||
| Key dates for your diary | ||
 |
Business Leader Dinner with Nick Wheeler, Charles Tyrwhitt Shirts 26 June at One Aldwych, London. Sponsored by the Royal Mail. Click here for more info | Click here to add to your calendar |
|
|
 |
|
 |
Is it possible to create a win-win-win relationship between agencies, clients and procurement? 2 July at the Cavendish Conference Centre, London. Supported by CIPS and the IPA. Click here for more info | Click here to add to your calendar |
|
|
|
|
 |
Not for Profit Awards Showcase - Award Winning Excellence 9 July at the London Transport Museum, London. Click here for more info | Click here to add to your calendar |
|
|
|
|
 |
Marketing Society Scotland Annual Conference - Scotland as a World Class Marketing Community 18 September at Dynamic Earth, Edinburgh. Click here for more info | Click here to add to your calendar |
|
|
|
|
 |
Annual Dinner 25 November at the Grosvenor House, London. After dinner entertainment: Jimmy Carr. Click here for more info | Click here to add to your calendar |
|
|
||