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May greetings from Think, your bundle of dazzling ideas and sunshine from The Marketing Society. It only takes 10 minutes to read five succinct articles, a breath of fresh air in your humid offices. We were intrigued to learn that a six-hour raid on Illidan the Betrayer's temple fortress in online game World of Warcraft could teach us valuable leadership skills in real business. This month, we talk to Jacqueline Gold, CEO Ann Summers; follow James Murdoch's compass, 65% leaders lack confidence in their ability to innovate and how do you make a CEO leap out of his seat? Elen Lewis, editor Think |
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| 10 things we didn't know last month |  |
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Snippets from the month's news diced, sliced, and iced for your convenience. The Hillary Clinton nutcracker, Beijing women own 16 pairs of shoes and a dog for rent called Gucci. |
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| Your compass in a changing world |  |
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James Murdoch urges marketers to use an internal compass to guide their businesses through thick and thin. |
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| High streets paved with gold: Talking to Jacqueline Gold |  |
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Ann Summers and Knickerbox's CEO talks about parties, not having to pander to shareholders and losing a million pounds. |
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| The Momentum Effect: Novartis |  |
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The story of Glivec the drug from Novartis with exceptional growth in an exclusive extract from JC Larreche's new book. |
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| Innovation |  |
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Two thirds of model innovators involve customers in the innovation process. |
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| Key dates for your diary | ||
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Business Leader Dinner with David Rennie, Nestle Confectionery 3 June at the Haymarket Hotel, London. Sponsored by dunnhumby. Click here for more info | Click here to add to your calendar |
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Marketing Excellence Awards 9 June at the Hilton Park Lane, London. Awards Dinner. Click here for more info | Click here to add to your calendar |
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Is it possible to create a win-win-win relationship between agencies, clients and procurement? 2 July at the Cavendish Conference Centre, London. Supported by CIPS and the IPA. Click here for more info | Click here to add to your calendar |
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Annual Conference: How to Make a Million from Marketing 25 November at the Royal Opera House, London. Chair: Andrew McGuiness, BMB Agency. Click here for more info | Click here to add to your calendar |
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Annual Dinner 25 November at the Grosvenor House, London. After dinner entertainment: Jimmy Carr. Click here for more info | Click here to add to your calendar |
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