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April greetings from Think, your compact, monthly shower of raindrop-sized ideas and insight from the Marketing Society. It only takes 10 minutes to read five succinct articles that will refresh and revive you. We were intrigued to learn that environmental cues can have an impact on consumer behaviour. Did you know there was an unusual increase in sales of Mars bars in the summer of 1997, when NASA landed the Pathfinder spacecraft on the surface of Mars? This month, we talk to Brian McBride, MD Amazon UK; dunnhumby's Martin Hayward is rushing us, global teens play with their mobiles and why can't every employee be like Patagonia's receptionist? Elen Lewis, editor Think |
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| 10 things we didn't know last month |  |
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Snippets from the month's news sliced, slivered and served for your convenience. Male monkeys and their boys' toys, Hillary Clinton is Angelina Jolie's cousin and dogs make us buy Puma trainers. |
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| Hurry Up |  |
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Martin Hayward, director of futures and strategy, dunnhumby, says it's time to speed up. The data's there, what are you waiting for? |
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| Amazonian Strength: Talking to Brian McBride |  |
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Amazon's UK managing director argues that his online retail business has no killer application, just an approach to the customer that everyone loves. |
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| Climbing to success: Patagonia |  |
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The story of the outdoor clothing company that employs the world's Frisbee champion as its receptionist. |
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| Branding for Good |  |
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70% of teens use their mobiles to take photos and videos. |
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| Microsoft offers advice | ||
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Alex Marks, Head of UK Marketing, Microsoft Digital Advertising Solutions offers advice on online retail. |
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| Key dates for your diary | ||
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Marketing Excellence Awards Scotland Awards Dinner 9 May at the Sheraton Grand Hotel & Spa, Edinburgh Click here for more info | Click here to add to your calendar |
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Edges Workshop: Customer Champions 12-13 May at the wallacespace, London. Facilitated by Peter Fisk and Magnus Lindkvist Click here for more info | Click here to add to your calendar |
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Business Leader Dinner with Steve Langan, Hiscox 13 May at Dukes Hotel, London Click here for more info | Click here to add to your calendar |
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Retail Forum Dinner 19 May at the Georgian Restaurant, Harrods, London. After dinner speaker: Mark Price, Managing Director, Waitrose Click here for more info | Click here to add to your calendar |
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Retail Forum - Relevance, Reinvention and Responsibility 20 May at the Cumberland Hotel, London. Chair: Alan Giles, Fat Face Click here for more info | Click here to add to your calendar |
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