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Springtime greetings from the March edition of Think, your compact monthly bundle of ideas, insight and inspiration from the Marketing Society. It only takes 10 minutes to read five succinct articles that will revive and renew you. We learnt that half of the bestselling novels in Japan were originally released as page-per-day serials sent to mobile phones. And, we can't stop thinking about Warren Buffet and Bill Gates playing online bridge under the user names, 'T-Bone' (Buffet) and 'Challenger X'. This month, we talk to Luke Mayhew, chairman of Pets at Home; hear from Shell's Venetia Howes and Nimai Swaroop; travel to India with Hindustan Unilever while 77% consumers are changing behaviour to safeguard the planet. Elen Lewis, editor Think |
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| 10 things we didn't know last month |  |
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Snippets from the month's news cropped, carved and cut for your convenience. An American recession, T-Bone and Challenger X play bridge and the bug letter. |
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| Listening to Shell |  |
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Venetia Howes, head of brand strategy implementation and Nimai Swaroop, recruitment marketing manager at Shell write on their brand and their people. |
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| Animal House: Talking to Luke Mayhew |  |
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Tales of the Litter Kwitter and the bunny buggy from the chairman of one of the UK's fastest growing businesses. |
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| The Passage to India: Hindustan Unilever |  |
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The Indian fmcg company is combining business objectives with needs of local communities to change lives in rural India. |
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| Branding for Good |  |
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80% of consumers say it is important brands are committed to acting responsibly. |
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| Microsoft offers advice | ||
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Alex Marks, Head of UK Marketing, Microsoft Digital Advertising Solutions offers advice on online retail. |
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| Key dates for your diary | ||
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Annual Debate 31 March at the Debating Chamber, Glasgow University, Glasgow Click here for more info | Click here to add to your calendar |
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Annual Lecture with James Murdoch 24 April at the Hilton Park Lane, London. Speaker: James Murdoch, Chairman and CEO, Europe and Asia, News Corporation Click here for more info | Click here to add to your calendar |
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Marketing Excellence Awards Dinner Scotland 9 May MEAS Awards Dinner at the Sheraton Grand Hotel & Spa, Edinburgh. Click here for more info | Click here to add to your calendar |
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Edges Workshop: Customer Champions 2-14 May Fast Track Professional Development Workshops. Insights & Customer Champions Chief Facilitator: Peter Fisk @ the wallacespace, London. Click here for more info | Click here to add to your calendar |
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