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Welcome to the February edition of Think, your monthly members-only insight from the Marketing Society. Take just 10 minutes to read five snappy articles that we promise will refresh and inspire you. We learn of a newly-opened cafe in Croatian capital, Zagreb where customers can pay for drinks with prayers instead of money. The most expensive drink at the Jedro cafe is a Coca-Cola, which costs five Hail Marys. A cappuccino is just four Our Fathers. This month, we talk to Mark Price, managing director, Waitrose; advice from Sarah Deaves, CEO Coutts; Crocs, the rise of the ugly shoe and how to do the future Elen Lewis, editor Think |
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| 10 things we didn't know last month |  |
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Snippets from the month’s news harvested, sliced and diced for your convenience. There are 62 pieces of Lego for every person on the planet and Michael O’Leary wants a ‘good, deep, bloody recession.’ |
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| The private banker |  |
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Sarah Deaves, CEO Coutts outlines how to keep a 300 year old brand relevant. |
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| Not so chubby grocer: Interview with Mark Price |  |
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Mark Price, MD, Waitrose’s advice for ambitious marketers: “Keep your head down and work hard.” |
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| The rise of the ugly shoe: Crocs |  |
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Peter Fisk tells the tale of Crocs. |
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| How to do the future |  |
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Breaking trends from Boomer Woman to the Fifth Estate. |
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| Key dates for your diary | ||
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Doing the Future in an Era of Globalisation 26 February a breakfast briefing with Breaking Trends in a Global Village™ at The Soho Hotel, London Click here for more info | Click here to add to your calendar |
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Creating Online Communities 11 March at a central London venue |
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Marketing Excellence Awards Showcase 12 March presenting Dairy Crest, Country Life & BT Broadband at a central Birmingham venue |
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Annual Lecture 24 April at the Hilton Park Lane, London. Speaker: James Murdoch, Chairman and CEO, Europe and Asia, News Corporation Click here for more info | Click here to add to your calendar |
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Retail Forum Dinner 19 May at The Georgian Restaurant, Harrods, London. After Dinner Speaker: Mark Price, Managing Director, Waitrose. Retail Forum - Relevance, Reinvention and Responsibility 20 May at The Cumberland Hotel, London. Chair: Alan Giles, Fat Face. Retail Forum Dinner: Click here for more info | Click here to add to your calendar |
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