 
 |
Welcome to the January edition of Think, your monthly members-only insight from the Marketing Society. Take just 10 minutes to read five snappy articles that we promise will refresh and inspire you. This month, Hasbro and Mattel have asked Facebook to ditch Scrabulous saying the online game infringes their trademark. Yet, over half a million Facebook users play Scrabulous daily. On last count there were 44 'Save Scrabulous' Facebook groups, the largest with 23,812 members. Savvy brands are learning to embrace social networking and the subsequent lack of control it brings. Meanwhile, I was delighted to discover that Hippopotomonstrosesquippedaliophobia is the fear of long words. How appropriate. This month, an exclusive interview with Alan Giles, chairman of Fat Face and our Retail Forum; John Grant, author of The Green Marketing Manifesto wants a wave of green innovation, eBay, the online souk that changed the world and the top 10 innovations of 2007. Elen Lewis, editor Think |
|
||||||||||||
|
||||||||||||||
| 10 things we didn't know last month |  |
|
 |
Snippets from the month's news harvested, sliced and diced for your convenience. A quarter of all five-to-six year olds have their own computer and the India tea maker with its eye on Jaguar and Landrover. |
|
|
||
| The Tipping Iceberg |  |
|
 |
John Grant, author of The Green Marketing Manifesto, argues that green marketing is the smart thing to do |
|
|
||
| The Face of Retail: Interview with Alan Giles |  |
|
 |
Alan Giles, chairman of Fat Face says retail success comes down to relevance, reinvention and responsibility |
|
|
||
| The Global Jumble Sale: eBay |  |
|
 |
How an online souk called eBay changed our attitude to consuming and accumulating |
|
|
||
| Top 10 Innovations 2007 |  |
|
 |
From slow-melting ice-lollies to a bottled water breath freshener |
|
|
||
| Yahoo! Says: The Digital Review | |
|
 |
||
|
||
| Key dates for your diary | ||
 |
Marketing Excellence Awards Scotland : entries deadline Awards Dinner will be held on 9 May at the Sheraton Grand Hotel & Spa, Edinburgh |
|
|
 |
|
 |
National Awards for Excellence : entries deadline Awards Dinner will be held on 9 June at the Park Lane Hilton, London |
|
|
|
|
 |
Doing the Future in an Era of Globalisation 26 February a breakfast briefing with Breaking Trends in a Global VillageT at The Soho Hotel, London |
|
|
|
|
 |
Annual Lecture 24 April at a central London venue. Speaker: James Murdoch Click here for more info | Click here to add to your calendar |
|
|
|
|
 |
Retail Forum Dinner 19 May at The Georgian Restaurant, Harrods, London. After Dinner Speaker: Mark Price, Managing Director, Waitrose. Retail Forum - Relevance, Reinvention and Responsibility 20 May at The Cumberland Hotel, London. Chair: Alan Giles, Fat Face. Retail Forum Dinner: Click here for more info | Click here to add to your calendar |
|
|
||